At Ronati, we develop technology solutions for sellers and buyers of antiques, vintage and one-of-a-kind items. Our mission is to connect and inspire all those who appreciate, preserve, and purvey such items, through simple tools built by and for passionate people who celebrate the unique.
As Social Media Director at Ronati, I am responsible for defining our social media identity and brand voice. With goals of increasing brand awareness and lead generation, I lead content strategy including content creation and curation, create and deploy social advertising campaigns, oversee community engagement, and work with Customer Experience and Product Development to create educational content for users of our inventory manager and mobile app (anticipated summer of 2024).
200% increase in organic followers Y/Y
4000% increase in web traffic
ENGAGEMENT
450% increase in organic engagement
LEAD GENERATION
1500% increase in new qualified leads
INFLUENCER RELATIONS
created and deployed new flash sale content resulting in $25,000 in revenue during the initial test period
IMPACT
EMAIL MARKETING
58.6% average open rate
BEFORE
AFTER
SOCIAL MEDIA
11.16%
(1.89%)
5.5%
(1-2%)
2.9%
(.5-.99%)
8.87%
(3.85%)
ENGAGEMENT
Ronati's average engagement rate on each platform followed by the typical engagement for business accounts
CONTENT CREATION
EMAIL MARKETING
Design + Copy
Acquire (powered by Ronati) is a private sourcing service enabling interior designers to access offline stock from sellers of one-of-a-kind items. Ronati has been helping dealers of art, vintage, and antiques with their inventory and software needs for five years, allowing us to establish relationships with vetted dealers who have a wealth of offline stock ready for qualified designers and professional buyers to source for their projects and shops.
Acquire email campaigns were designed to show interior designers items that could be sourced through Acquire Dealers. These emails were then translated into social media posts shared on Facebook, LinkedIn, X, Pinterest, and Instagram.